Jaguar has unveiled a new logo and branding strategy as it transitions to an all-electric future. The company is set to ...

Jaguar’s new ‘leaping’ cat logo - Jaguar/PA However, Jaguar is dropping its distinctive “growler” cat, which has been used for decades as the main badge on grilles and bonnets.

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one in which a single line breaks open to carry the new lettering and the other with the ‘leaper’, the famed leaping cat logo. Besides the aforementioned elements, the company said it will use ...

Jaguar has unveiled a new brand identity as it transitions to an all-electric car manufacturer by 2026. The company revealed ...

The Director of Jaguar Daimler Heritage Trust has shared his thoughts over the company's relaunch, reassuring motorists that the future is looking bright for the brand. The luxury vehicle ...

The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything ...

The move is a "powerful celebration of modernism", according to the company, and has replaced the iconic "growling cat" logo with a "leaping cat" one. The new logo will be written as JaGUar.