BIA’s local television advertising forecast— which rolls up linear TV, TV Digital, and connected TV (CTV)/over-the-Top ...

BIA’s CEO Tom Buono addresses key projections, trends and M&A opportunities for local television at TVB Conference. The post appeared first on TV News Check. The post Local TV Advertising Poised For ...

Local TV stations are experiencing an advertising windfall this election cycle, thanks to a record amount of U.S. political ad spend. Why it matters: Despite an influx of new ways to reach voters ...

The future of local advertising, shifts in ad spending patterns, key business categories investing in local television, and the prospects of mergers and acquisitions in the broadcast industry in 2025 ...

On Google Ads, a professional plumber, for instance, can easily target people who are searching for plumbing-related terms in their local area, said Querou. But “when it comes to TV, it’s a bit ...