Inside Duolingo’s viral TikTok stunt at Charli XCX’s concert—guerrilla marketing lessons for brands
On the heels of “Brat Summer,” Duolingo recruited more than 20 employees to don masks of mascot Duo at the opening night of ...
Arrow McLaren's Zak Brown calls for IndyCar to up marketing spending to $100 million
Formula E worth $750 million and IndyCar $250 million to $300 million?' Arrow McLaren CEO is bullish on IndyCar, wants more ...
Twitch, Amazon Ads Launch Fortnite Game ‘The Glitch’ as New Marketing Opportunity for Brands Including Domino’s, Peloton
Amazon Ads is launching a new experience on gaming platform "Fortnite" that will offer marketing opportunities to brands and ...
Hosted on MSN2h
Olympic Marketing 2.0: how brands are winning gold through unity, not just sponsorship
The Olympic rings no longer guarantee marketing gold. As the torch passes from Paris 2024 to Los Angeles 2028, savvy brands ...
RealClearMarkets6h
Turning Everyday Banking Into Marketing Gold
Local and regional banks parcel out billions of dollars in personal and business loans each year. It’s possibly the most ...
Marketing Automation Tech: Using Customer Data For Restaurant Revenue Growth
Automate the right message to the right customer at the right time to drive increased visits, higher average checks and ...
5 marketing strategies to help your brand stand out during election season
Make your website the primary media vehicle for the moment. It’s a customer platform, not just a product showcase. Treat it ...
Seven Ways To Leverage Avatars For Effective Marketing Campaigns
The key to successfully implementing avatars lies in understanding best practices and addressing potential challenges.
The hormonal health 'marketing scheme' medical experts want you to look out for
If you're scrolling through social media and see a product labeled as something to help balance hormones, that should be a ...
Search Engine Land4h
Fueling better marketing plans with Shell
Search Engine Land » SEO » Fueling better marketing plans with Shell Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the ...
3 Things Brands Should Consider When Marketing to Gen-Alpha
Gen Z might be dominating branding conversations now, but soon enough, you'll want to grab Gen Alpha's attention. The ...
Why Content Marketing Doesn’t Have to Be Boring: How to Create Engaging Content
You should create engaging content directed at people in every step of the journey, and by targeting it in this way, you can avoid boring your customers with content that isn’t relevant to them. To ...