But by taking into account some of the issues noted here, and then again in subsequent articles over the next several months, you'll be able to better prepare your next questionnaire and survey. 1.

Market survey--where you actually speak to members ... and ask no more than 20 questions. Ideally, direct-mail surveys should be simple, structured with "yes/no" or "agree/disagree" check-off ...

The approach of using question combinations to explore the market (rather than shortcuts that yield poor and confusing data) provides a much richer set of data. It is one of the many principles I ...

But surveys sent via email and text are fast and cheap. "People don't choose based on objective quality anymore," says one marketing expert. In American marketing, NPS became an unstoppable craze.

You can compile this information yourself or hire someone else to gather it for you via surveys, focus groups and other methods. When conducting primary market research, you can gather two basic ...

Optimism around business in 2025 appears to be higher, with two out of three (65 per cent) of marketers expecting improved trading conditions, though marketing budget expectations aren’t quite as ...