Riding on the enthusiasm for matcha, food and beverage outlets have also introduced matcha concoctions to entice fans.

Here’s the tea: there’s a shortage of matcha. Once easily found in grocery stores and cafes, the powdered green tea product ...

If health is your motivating factor for selecting a hot beverage, here's what to know about choosing matcha or coffee and how ...

Some also assert that green tea, and matcha in particular, has a neuroprotective effect, suggesting a potential role for ...

If you are looking to impress a tea friend or matcha enthusiast, this is the matcha I would suggest. It toes the line between ...

Matcha has become a total buzzword in perfumery. Here's what to know about its steady rise in the fragrance world.

Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains ...

Starbucks has been treating us to a series of limited-edition drinks for the holiday season, and now the chain is giving us ...

Starbucks has big changes ahead in 2025! According to an online leak, there will be a new recipe for matcha drinks, a ...

Matcha — a finely ground green tea powder made from tea leaves — has become the darling of Instagram feeds and ...

A cozy cafe serving Japanese matcha and French pastries opened its doors last month in Falls Church. Offerings at Midori Tea ...

The hashtag #MatchaTok has more than 40,000 posts on TikTok with users sharing their morning matcha routines, home setups, ...