Starbucks has been treating us to a series of limited-edition drinks for the holiday season, and now the chain is giving us ...

Some of the most popular brands in TikTok "matcha hauls" are becoming harder to find as the green tea powder explodes in ...

there’s a shortage of matcha. Once easily found in grocery stores and cafes, the powdered green tea product is now scarce ...

Riding on the enthusiasm for matcha, food and beverage outlets have also introduced matcha concoctions to entice fans.

If you are looking to impress a tea friend or matcha enthusiast, this is the matcha I would suggest. It toes the line between ...

Matcha has become a total buzzword in perfumery. Here's what to know about its steady rise in the fragrance world.

Matcha is a powder made from green tea leaves and if you love the taste, you can often drink it on its own by mixing powder ...

Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains ...

The hashtag #MatchaTok has more than 40,000 posts on TikTok with users sharing their morning matcha routines, home setups, ...

This stunning green matcha cheesecake is made by adding the powdered Japanese green tea into a classic, creamy cheesecake ...

Whether you're a matcha purist, love its Instagram-worthy appeal, or rely on it for a mid-afternoon caffeine boost, it's time ...

Matcha — a finely ground green tea powder made from tea leaves — has become the darling of Instagram feeds and ...