Riding on the enthusiasm for matcha, food and beverage outlets have also introduced matcha concoctions to entice fans.

Megumi Kanaike, the manager of the Sydney-based tea store Simply Native, told the Guardian that, over the last six months, ...

Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains ...

Some of the most popular brands in TikTok "matcha hauls" are becoming harder to find as the green tea powder explodes in ...

Matcha has become a total buzzword in perfumery. Here's what to know about its steady rise in the fragrance world.

Starbucks has been treating us to a series of limited-edition drinks for the holiday season, and now the chain is giving us ...

If you are looking to impress a tea friend or matcha enthusiast, this is the matcha I would suggest. It toes the line between ...

Erica Lee, a content creator who frequently visits Japan, told Eater that her main goal on her most recent trip was to buy a tin or two of matcha. Instead, she found empty shelves. Matcha is made ...

The hashtag #MatchaTok has more than 40,000 posts on TikTok with users sharing their morning matcha routines, home setups, ...

Whether you're a matcha purist, love its Instagram-worthy appeal, or rely on it for a mid-afternoon caffeine boost, it's time ...

However, its scarcity is due to the painstaking process of cultivation. The origins of matcha in Japan trace back to Buddhist ...