Michelob Ultra’s further investment into sports is certainly paying dividends. The brand, under the Anheuser-Busch umbrella, is the second-largest beer brand in the U.S. by volume. According to ...
Americans hold a deep affection for beer, favouring brands like Modelo Especial, which leads in sales, and classics such as Bud Light and Michelob Ultra. Popular imports like Corona and Heineken ...
is now in a solid position in the U.S. after the Bud Light debacle pushed the beer giant to reinforce the strong brand equity of Busch Light and Michelob Ultra. The company is seen now having a ...
Opinions expressed by Forbes Contributors are their own. I cover the intersection of sports and money. Surfing is a completely different space than golf and most other sports sponsorships that ...