First, we identified a growth audience no-one was speaking to — affluent drinkers looking for a real-tasting, lower carb/lower sugar option. Then we identified a motivating product truth: Michelob ...

Actors, singers and athletes all want the real taste of Michelob Ultra Organic Hard Seltzers in this star-studded Super Bowl LV commercial. Actors, singers and athletes all want the real taste of ...

Actors, singers and athletes all want the real taste of Michelob Ultra Organic Hard Seltzers in this star-studded Super Bowl LV commercial. When you say "let's grab a beer," you're saying so much ...

Michelob Ultra is largely a light-beer brand, but it also has several flavors of spiked seltzer. It comes in 12 flavors across three different multipacks: the coconut-water collection, the classic ...