For Anheuser-Busch, the world's biggest beer brewer, that's a big problem and opportunity. Which is why, when the brand launched Michelob ULTRA's hard seltzer, we tackled consumers' biggest complaint ...
Michelob Ultra is largely a light-beer brand, but it also has several flavors of spiked seltzer. It comes in 12 flavors across three different multipacks: the coconut-water collection, the classic ...
Yet, Michelob ULTRA says that its new deal with the WSL fits cleanly within its sports sponsorship strategy -- a focus on engaging drinkers who embrace and prioritize an active, balanced lifestyle ...
The initiatives are part of a contest from Michelob Ultra is running that gives one lucky golf fan a trip for four to play rounds of golf on four professional courses. For a beer brand ...