Michelob Ultra is largely a light-beer brand, but it also has several flavors of spiked seltzer. It comes in 12 flavors across three different multipacks: the coconut-water collection, the classic ...
For Anheuser-Busch, the world's biggest beer brewer, that's a big problem and opportunity. Which is why, when the brand launched Michelob ULTRA's hard seltzer, we tackled consumers' biggest complaint ...