This case study demonstrates how Mizuno, with almost no media budget, set out to convince runners to give their running shoes a chance. Given that the shoes' benefits were only felt when out on the ...

Tim Newcomb covers tennis gear/business, stadiums and sneaker tech ... Known for fusing the brand's running know-how into performance tennis, Mizuno has tried to bridge the gap once again between ...

Tim Newcomb covers tennis gear/business, stadiums and sneaker tech ... The Enerzy foam from Mizuno, which first launched in the brand’s running lineup, is meant to improve energy return to ...