Myfitness' brand journey commenced in 2018 to cater to the Indian palate developing a liking towards health conscious food items. Peanut Butter was gaining great popularity among the Indian audience.

D2C ecommerce roll-up unicorn Mensa Brands has acquired peanut butter brand MYFITNESS to make its foray into the health food category. With this new association with Mensa Brands, MYFITNESS will ...

Speaking to Inc42, Ananth Narayanan, the founder and CEO of Mensa Brands, said that MyFitness’ topline has more than doubled since the acquisition of the peanut butter brand around September ...

Direct-to-consumer (D2C) company Mensa Brands on Monday said it has acquired healthfood startup MyFitness for an undisclosed sum, with an aim to make it a Rs 1,000 crore brand in the next three ...