D2C ecommerce roll-up unicorn Mensa Brands has acquired peanut butter brand MYFITNESS to make its foray into the health food category. With this new association with Mensa Brands, MYFITNESS will ...
Myfitness' brand journey commenced in 2018 to cater to the Indian palate developing a liking towards health conscious food items. Peanut Butter was gaining great popularity among the Indian audience.
Speaking to Inc42, Ananth Narayanan, the founder and CEO of Mensa Brands, said that MyFitness’ topline has more than doubled since the acquisition of the peanut butter brand around September ...
The partnership with Mensa Brands will strengthen the MYFITNESS' footprint, enabling it to launch new categories, scale D2C, invest in brand-building and expand to global markets We'll be in your ...
MyFitness is the first to launch a chocolate variant of Peanut Butter in India and the world's first crispy Peanut Butter. It is also the official snacking partner of IPL teams, Punjab Kings and ...