In this environment, a new generation of mothers favor what they perceive as more empowering toys for their daughters. Elsa might be just as blond and waif-thin as Barbie, but she comes with a ...

Laurie Schacht, chief toy officer at The Toy Insider, joins Hoda and Jenna to share some of the hottest and trendiest toys ...

Stumble Guys and Barbie are once more set to team up, this time with a new collaboration that sees the two join forces for ...

with the first-ever blind Barbie doll and a Black Barbie with Down syndrome. Toy manufacturer Mattel announced the two new ...

with various new diverse live-action incarnations of Barbie and Ken appearing on screen, all of which have a corresponding toy doll. Barbie has even inspired online trends promoting the unique ...

That new commitment to diversity is ... Kids touch, hug and go to bed with our toys. "We believe in the long-term opportunity for Barbie. But we need to evolve her, keep her relevant and in ...

Price toys — they're all on sale during Black Friday weekend. We've captured all the best savings from Amazon, Walmart, KiwiCo, Lovevery, and Target.