Spiced Coke might not have worked out, but the soda company says it has other plans to convert young consumers back from seltzer water and energy drinks. It turns out Spiced Coke is not It.

LOS ANGELES (TND) — Just six months after it hit store shelves, a new Coca-Cola flavor is being discontinued. The company introduced Coca-Cola Spiced -- also known as Coke Spice -- in February, only to discontinue the bubbly beverage. It was the first time the company launched a new flavor permanently in more than three years.

Coca-Cola Co. is discontinuing its newest “permanent” flavor a little more than seven months after putting the product on the market.

Coca-Cola is discontinuing the production of its new Spiced flavor just six months after the soda hit shelves, marking the end of a disappointing attempt to attract younger drinkers.