Kanye West gives online followers a preview of his first basketball sneaker with adidas. Kanye West Teases “I Love It” and “Free Lil Pump” Merch ...

It was alleged that it was a new venture from Ye’s Yeezy brand. It had an all-black, ultra-modern vibe, and clean lines ...

After advertisements for new Yeezys from Adidas began to circulate, Kanye said he had nothing to do with them. He said he did not approve the new colors and claimed he won't be making money off of ...

The clog maker on Tuesday announced that it has tapped Steven Smith as its head of creative innovation, effective Dec. 2. In ...

The Adidas Yeezy business is gone — minus the remaining ... In 2022, Adidas launched a collection with Gucci that included several new Gazelle colorways. This year, Adidas is also partnering ...

Adidas generated millions from its first "drop" of Yeezy trainers after ending the collaboration with rapper and fashion designer Kanye West. The sportswear giant reported sales of €400m (£344m ...

A more than 30-year footwear veteran, Smith has worked at top brands such as Adidas, Nike, Reebok and New Balance, and most recently served as a key footwear designer for Kanye West’s Yeezy brand.

The lack of a Yeezy business, which at its peak generated nearly $2 billion in sales for Adidas, should also open the door for brands like Under Armour, Puma, New Balance, and Crocs to take market ...