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W+K helped the Lionesses claim it for themselves with a newspaper cover wrap, a campaign that swapped Nike’s brand name for the word, and a stunt that saw flags and shirts bearing the word thrown onto ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Nike's controversial ad campaign featuring Colin Kaepernick has sparked "record" engagement and is driving sales, chief executive Mark Parker told financial analysts. He made the remarks on a ...

With some adjustments, Dan Wieden created one of the most impactful and enduring campaign slogans ever made ... So, why are they still selling? Because Nike’s marketing approach tells us ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Recommended Reading Nike kicks off marketing ...

Under Armour Inc. Cl C-0.80% $3.93B Under Armour Inc. Cl A-1.27% $3.93B ...

Nike had been hoping that new products and a marketing campaign around the Olympic Games in Paris would help bring shoppers back to the brand. But in the announcement on Thursday, it said that the ...

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Tennis star Naomi Osaka stars in the latest Nike Women by Yoon Ahn campaign wearing one-of-a-kind competition kits. This ...

Tom Peddie becomes Nike’s vice president, general manager of North America, while David Williamson moves from COO to CEO of Modern Meadow. NIKE, Inc. ( NYSE:NKE ) saw a double-digit share price ...

The world famous sportswear brand Nike, Inc. was founded in 1964. Originally the company bore the name Blue Ribbon Sports until changing in 1971. However, it still took some years before Nike ...