On now has a market value of $17bn. Chart: The Economist The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% and 16% ...
In 2024, Nike struggles with low sales projections, declining digital revenue, and inventory issues, causing a 31.71% drop in its stock. Meanwhile, Adidas thrives with popular retro sneakers and ...
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan and the subsequent launch of the Air Jordan 1, despite violating NBA ...