Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding Football is the main battleground ...
On now has a market value of $17bn. Chart: The Economist The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% and 16% ...
So in my world, when it comes to these two titans of athletic apparel, Nike wins. The story may be different for you. But you certainly have one. In 1984, Michael Jordan, an admirer of Adidas ...