We're proud to be an Austin-based company." Tecovas was founded by Paul Hedrick in 2015 as an online seller of handmade cowboy boots. The company's boots are designed in Austin and crafted in ...

I interviewed Paul Hedrick, the founder, and CEO of Tecovas, the first direct-to-consumer Western boot brand, back in 2021 and he told me he had one simple goal. "We want to be the best Western ...

From SUV to Shopping Sensation Founded in the back of an SUV by Paul Hedrick in 2015, Tecovas has grown from a humble boot brand in Austin, Texas, to a premier name in western wear. With a mission ...