FIFA had reportedly demanded more than the $150m or so that it had been charging EA each year for the privilege of using its name. EA decided instead to embark on what Andrea Hopelain, who runs its ...
‘Cola Wars’ will chart the true story of Pepsi’s attempt to challenge Coca-Cola’s century-long reign as the world’s top cola, sparking the unforgettable “Cola Wars” of the mid-1980s. This ...