logo. With the trend for resurrecting heritage branding gathering page, we're seeing lots of big brands take a leaf from their own history books. But lurking within the Pepsi archives is something ...

Pepsi is rolling out a new logo under a retro rebrand in an effort ... marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come.” ...

There's more than meets the eye on the famous Coke logo. Here are all the details, plus the evolution of this distinctive design.

Branding is a tricky business. On the one hand, you spend years, decades even, establishing your brand in the public mind. On ...

Flagship streets across Sri Lanka are featuring vibrant murals that celebrate Pepsi’s refreshed identity and bold new logo. Strategically placed at iconic locations such as the Sri Lanka Tennis ...

It's also worth noting that the only other celebrity to have his face featured on a Pepsi can in recent history was Michael Jackson. Purely from the perspective of prestige, that's not bad company ...

The incident has once again highlighted the fierce rivalry between Coca-Cola and Pepsi. A 41-year-old secretary at Coca-Cola's global headquarters was arrested for attempting to sell highly ...

Law Roach is partnering with Pepsi for an exclusive, limited-edition capsule collection that fuses high fashion and pop ...

Every Wednesday, Ed Maher from the National Coalition of Labor and co-host of The Workers’ Mic on 720 WGN joins Jon Hansen to ...