The top-selling Rolex model on SwissWatchExpo this year was the Datejust, with the reference 16233 in two-tone Rolesor (steel and yellow gold) on a Jubilee bracelet with a champagne dial being the ...

Rolex now sells well over one million watches ... This is pretty surprising, as I was definitely thinking one of the hot sports watches — a Pepsi GMT, perhaps — would take the top spot on ...

Rolex is not in the watch business. We are in the luxury business ... they look good with ‘Root Beer’ dials with black-and-brown bezels, or ‘Pepsi’ bezels, or ‘Coke’ bezels ...

Holiday favourites: The Rolex “Batman” and “Pepsi” In the world of luxury watches, Rolex GMT models like the 126710BLNR “Batman” and 126710BLRO “Pepsi” have long been holiday ...

Made of stainless steel and sporting a black dial like the “Pepsi” and “Batman ... Offered as the only dress watch collection, it is hard to imagine that Rolex doesn’t have updates ...