The odds of RFK Jr. implementing a ban on TV drug ads are slim, says our guest this week, BranchLab’s Josh Walsh. Still, pharma advertisers could face other regulatory changes over the next four years ...
RFK Jr. has previously expressed a desire to put a stop to DTC pharma ads in the U.S.—which is one of only two countries in the world, along with New Zealand, where prescription drugs can be ...
As new radio advertising rules from the FDA take effect this week, radio could potentially be set to receive a much larger piece of pharma’s marketing spend in 2025 because of the policies of ...