Today, we’ll discuss one of these: podcast marketing. A podcast is an audio program similar to a radio show, except it’s hosted through a digital platform such as Apple Podcasts and Stitcher.

Shows that rank among Apple Podcasts’ Top Shows have the option of promoting their rankings too. However, there is no option to craft your own marketing message for the artwork, which is a little ...

But that's not what I'm here to talk about. Instead, I want to talk about the brilliant minds behind the marketing of the Barbie movie and the lessons that branded podcasts—and marketers of all ...

The Money Marketing Podcast is your definitive guide to the biggest issues in financial planning. Each series we run takes a deep dive into a hot topic, with new episodes delivered regularly.

But there's a gap between the time listeners spend with podcasts and ad dollars flowing into the industry, Lieber said. That's partially due to the fact that marketers and media buyers don't yet ...