Today, we’ll discuss one of these: podcast marketing. A podcast is an audio program similar to a radio show, except it’s hosted through a digital platform such as Apple Podcasts and Stitcher.

The Podcast Marketing Academy (whose manifesto is HERE) has released results of a study conducted in Q1 this year: Podcast ...

Incorporating the influence and trust that broadcast radio and podcast hosts bring into an advertising campaign could be an ...

In addition, the viral nature of social media amplifies this influence. A post, video or podcast episode that resonates with ...

It depends. Some podcasts bring in an annual revenue of over $1 million, but that level of income does not typically come in overnight. As with any marketing channel, you’ll need to be very ...

Therefore, considering a branded podcast as part of your marketing strategy is a logical idea. If you don't do so, your competitors surely will—and they are likely to attract more customers and ...

But that's not what I'm here to talk about. Instead, I want to talk about the brilliant minds behind the marketing of the Barbie movie and the lessons that branded podcasts—and marketers of all ...

Shows that rank among Apple Podcasts’ Top Shows have the option of promoting their rankings too. However, there is no option to craft your own marketing message for the artwork, which is a little ...