Some of Sturgis' sons started their own bakeries, and it was his grandson who turned the pretzel company into what it is today. Read more: 14 Of The Oldest Cereals Still On Shelves In 1946 ...
The investment he was talking about? A chocolate-covered pretzel company. Although he didn't name it in the Q&A, the company was The Painted Pretzel, founded by Raven Thomas. Cuban had put $ ...