Nearly 90% of packaging decision-makers are planning design changes over the next two years, with 36% anticipating major ...

Circularity, where products and materials are kept circulating through processes like maintenance ... Sustainable packaging advancements have a key role to play in this transition. Companies must ...

Pursue an innovative packaging science degree where you’ll learn how to design, develop, and test sustainable product packaging for a variety of industries including food, medical products, and ...

The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign.

In a 2018 survey, 72% of American consumers stated that their purchase decisions were influenced by a product’s packaging design. In 2021, Lydia Simmons, founder of M.O.O. (Mom’s Official ...

Companies that produce consumer goods spend considerable effort and money on the design of product packaging. Of course packaging is important because it protects the physical product until it is sold ...

Here are some of the most popular areas within this dynamic industry: RIT’s packaging science majors are dynamic and integrate engineering, creative design, and business to develop and design product ...

The infographic provides a look at the various elements of product packaging and how they influence consumers ... Color also heavily influences purchasing decisions, as does typography. Moreover, ...

As in any business, and especially in retailing, especially when it comes to purchasing prestige items, such as watches, ...