Nearly 90% of packaging decision-makers are planning design changes over the next two years, with 36% anticipating major ...

As a marketer, you are faced with a daunting task to design packaging that makes a bold statement about your product. It should also tell why these folks at the local store should drop it into ...

The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign.

Companies are rethinking their strategies to stay competitive, leveraging innovative designs and materials while addressing ...

Can brands micro-adjust packaging costs in a way that doesn’t negatively affect a product’s aesthetics? We explore how to ...

As in any business, and especially in retailing, especially when it comes to purchasing prestige items, such as watches, ...

"As consumers demand higher accountability from the brands they choose to support, building functional design and safety ...

Union Cosmetic’s Twister products are available in 1l cartons at major Czech retailers such as Globus, Norma, and Metro cash ...

Another factor brands are considering is how sustainability fits into making a product more accessible. “Most of these design elements require additional packaging from a design perspective ...