Brian Niccol took over Starbucks last month, and he's making several important changes. Starbucks recently updated investors that it's acquiring two coffee farms in Latin America. Niccol is ...

Starbucks is making a big change: It’s done offering discounts. Like other restaurant chains, Starbucks had leaned heavily on big discounts over the past year in an attempt to lure customers ...

Early one afternoon in June at a Starbucks in Brooklyn’s Park Slope neighborhood, the kids start to trickle in. First a small group, two girls and a guy. Then two boys in private school uniforms.

Kamala Harris backers on TikTok say they are abandoning their support for a boycott of Starbucks because that support was not reciprocated in the election, which the vice president lost.

Major American brands like Apple, Starbucks and McDonald’s are rapidly losing market share in China to new domestic rivals. WSJ’s Jonathan Cheng explores how Chinese brands are squeezing out ...

Starbucks suspended its forecast through the next fiscal year as new CEO Brian Niccol looks to turn around the coffee giant struggling with falling demand for its pricey drinks. The coffee chain ...

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company navigates unionization pressures, declining foot traffic, and frequent ...

Baristas demand better pay, more staff, ban on rude customers Starbucks may add staff, curb coffee deals, analyst says CEO Niccol to say more on strategy on Oct. 30 Oct 23 (Reuters) - Starbucks ...

To get it in your inbox, sign up for free, here. New York CNN — Three quintessentially American companies — Starbucks, Nike and Boeing — share a common predicament at the moment.

By Julie Creswell In recent years, the arrival of fall has been a reason for many customers to scurry to their local Starbucks to get their pumpkin spice latte fix. But not this year. On Tuesday ...