Energy drink brand Red Bull is running an on-package call-to-action to drive adoption of a branded mobile game designed to increase consumer engagement and influence purchase intent through augmented ...

Red Bull has added to its portfolio of global brand collaborations with video technology leader Neat becoming the team's ...

Below, take a look at how Mateschitz has grown Red Bull into a leading international brand that stretches across platforms. Mateschitz studied marketing at the University of Commerce in Vienna.