Energy drink brand Red Bull is running an on-package call-to-action to drive adoption of a branded mobile game designed to increase consumer engagement and influence purchase intent through augmented ...

Below, take a look at how Mateschitz has grown Red Bull into a leading international brand that stretches across platforms. Mateschitz studied marketing at the University of Commerce in Vienna.

“Red Bull gives you wings” has been the energy drink’s slogan for nearly two decades. Now the company has agreed to pay out more than $13 million after settling a US class action lawsuit ...