Which is exactly where the best rebrands come in. Rebranding has the power to breathe new life into established names, ...

Lots of anecdotes about Steve Jobs, too. [9to5mac via Holy Kaw] The six are Mike Murray (director of marketing), Mike Boich (the original Macintosh evangelist), Andy Cunningham (member of the ...

I write about the decision intelligence revolution. Industry trailblazer Regis McKenna once declared, “Marketing is everything, and everything is marketing.” Today that’s more true than ever.

As early as 1991, Regis McKenna, the “P.R. Guru of Silicon Valley,” said in the Harvard Business Review (HBR) that the traditional image of marketing as a “distinct… separate function ...

Before he was brave enough to aim at financial services disruption, Scott advised Silicon Valley clients as a consultant in The (Regis) McKenna Group's Mountain View offices and shaped several new ...

Silicon Valley marketing guru Regis McKenna once famously stated, "Marketing is everything, and everything is marketing." This sentiment seems to be the reason behind the growing value and ...

于是我打电话给英特尔，问他们是谁做的广告。他们说，“Regis McKenna。”我说，“Regis McKenna 是什么？”他们说，“是一个人。”于是我去找了 Regis ...

Relevance for today: In working with competitors, think "win/win." A rising tide lifts all boats. Regis McKenna (PR guru to Apple, Intel, and others): PR is not an event, but an ongoing process. A ...

Regis Prograis, of New Orleans, Louisiana, is a former WBC junior welterweight champion. He also held the WBA junior welterweight title in 2019 and the WBC interim junior welterweight title in 2018.

Tonight, it will be dry with large areas of cloud about, and just a few clear breaks for some. A few patches of mist and fog may form locally. Light winds. Thursday Tomorrow will remain largely ...

Branding is a tricky business. On the one hand, you spend years, decades even, establishing your brand in the public mind. On the other, if your brand seems too outdated, people may drift away ...