But brace yourself for a surprising twist: Sanrio, the company behind Hello Kitty, has a revelation that might change how you ...

Sanrio Co., Ltd. engages in the planning and sales of social communication gifts, greeting cards, books and video software. It operates through the following businesses: Planning, designing, and ...

Among the Sanrio characters, Hello Kitty is the one who usually gets the most attention. Thankfully, one of the brand's other lovable mascots is now getting the spotlight in an adorable crossover.

Sanrio says a unit of e-commerce giant Alibaba will have exclusive rights in China to make and sell merchandise of its 26 characters. The deal comes after Sanrio's imp-like rabbit Kuromi featured ...

Surprise! The latest Hello Kitty Island Adventure update is out now, bringing a new city-themed area, character, quests, and more to the Sanrio-style spin on Animal Crossing. A new trailer ...

Japan is known for its kawaii culture, which is often associated with the country's countless cute characters and mascots, most notably Sanrio’s beloved Hello Kitty. Everyone is familiar with ...