Hello Kitty is a popular Japanese character that celebrated its 50th anniversary this year. We spoke to former Sanrio staff ...

Sanrio released a new introduction video for Adorozatorumary, the mascot character created in collaboration with singer Ado.

MGA Entertainment and Sanrio® Partner to Create the Newest Mini Collectible Collaboration MGA's Miniverse™ Make It Mini Food™ ...

Sanrio says a unit of e-commerce giant Alibaba will have exclusive rights in China to make and sell merchandise of its 26 characters. The deal comes after Sanrio's imp-like rabbit Kuromi featured ...