Top magic tricks you can do at home using science! Impress your friends with these simple experiments!

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Researchers from the University of Exeter and the University of Plymouth have led new research which aims to demonstrate some ...

Professional magicians have been baffling audiences for hundreds of years, igniting a sense of child-like wonder and even ...

But these simple tricks have given way to more elaborate ... We travel to London England for the first meeting of the Science and Magic Association (SOMA) where Gustav Kuhn conducts a study ...

Psychologists refer to this as the “peak-end rule”: People tend to prioritize remembering the peaks (i.e., the most exciting ...

Martin Gardner’s Mathematical Games column in Scientific American fascinated and mystified readers for decades—and his legacy ...

Nobel prizewinner Alain Aspect’s ‘crackpot’ studies of quantum entanglement have explored the tricks reality plays on us — ...

YOUR Sky TV remote has a special trick that’s perfect for when you’ve forgotten the name of a film or show. If that movie ...

Google search sucks now. What once felt like a magic trick now feels like a laborious chore. The first few pages of any search are often filled with spammy answers, SEO-optimized garbage, and ...

The science: Humans are “cognitive misers ... a version that they want us to “remember.” How it works in a magic trick: “Toward the end of a trick, magicians will often recap what ...