I have a rotating cast of shampoos — but for the past three years, Olaplex No. 4 has been a constant on my shelf. Although this product was originally intended for bleached hair, both colorist ...

As you likely learnt in any school art class, purple is opposite yellow on the colour wheel. Simply put, this means the ...

this is the shampoo for you. Violet pigments help to illuminate blonde hair, revealing a brighter, cleaner colour after just one wash. Bleach London knows its stuff when it comes to toning freshly ...

When summertime comes around, many people like to change their hair colour to a lighter shade, and this inevitably means ...

“Purple shampoo provides a quick at-home solution to blonde hair that yellows and fades over time. No matter how icy and bright your blonde is when you leave the salon, the color inevitably ...

It's most often associated with hair that's been bleached blonde, but Lazou says you can use purple shampoo on naturally blonde hair as well, though it's not necessary. For natural blondes ...

There’s blonde, and then there’s bleached ... misconception that frequently using purple shampoo and conditioner will make ...

Lady Gaga’s bleached brows are now mainstream: here’s how to do the trend - The singer showcased the brows during a powerful ...

My shampoo shelf tells the ... I no longer have bleach damage, but I do still use heat, and have noticed in the past that the ends of my hair will feel dry within minutes of me stepping out ...