Folks love plush toys because they are cute ... and lovably translated into a four-inch plush that's perfect for small ones to snuggle or to stuff in the stocking of the Super Mario fan in ...

The small toys offer a sense of excitement and social value, making them a rare bright spot in the country’s spending slump.

The plush toys were largely successful because Warner knew how to control supply and demand. By creating variations and even halting production of some animals altogether, Warner laid the ...