"Hey, we're Milliken Fishing! We're reeling in the biggest catches and chasing the next big bite. Follow us on Country Livin' ...

I have a soft spot for soft baits, so it really shouldn’t surprise anyone that the Power Switch is my favorite of Berkley’s three new FFS-inspired lures. It is denser than it looks ...

Looking for the perfect gift that will get your kids fishing? As a lifelong fisherman and a dad, here is my list of the Top ...

Here is a tip i'm sharing with you all that will work with all soft plastic .topwater Lures and MORE!! It's not only adding scent to your Lures that will increase your hook-up ratio DRASTICALLY...it ...

There are dozens of ways to rig soft plastic baits to create various presentations for hungry bass. Many of these bass fishing rigs are situational, offering the ideal setup to target specific ...

The wait for the infamous Crush City Mooch Minnow is finally over. You no longer have to be Jacob Wheeler’s best bud to get some.