2019 was Soreen's best sales year ever. The brand had been growing steadily but with the help of a striking advertising campaign and a much tighter focus on Millennials, it was able to treble its ...

Soreen/malt loaf When it comes to comfort food there are few mouthfuls more satisfying than a slab of malt loaf topped with a generous slathering of butter (real butter of course). In 1932 ...

Despite selling his company in 1938, John's legacy lived on through the name - Soreen - by which many of us now refer to malt loaf. Soreen now has varieties flavoured with strawberries, apples, ...