Formula 1 teams up with Lego to assemble a younger fan base for the thriving motorsport
The deal comes as F1’s popularity has skyrocketed in recent years, thanks to the hit Netflix series “Drive to Survive,” which ...
Lego and Formula 1 unite to ignite the thrill of racing ahead of 2025 season
Lego and Formula 1 unite to ignite the thrill of racing ahead of 2025 season - Lego unveiled the partnership at the Las Vegas ...
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Lego's Team GB an Olympic hit
Lego, an official product of the Olympics, launched its special edition Team GB line back in May with themed figurines including Brawny Boxer, The Stealth Swimmer and Agile Archer. The pint-sized ...
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Formula 1 teams up with Lego to assemble a younger fanbase for the thriving motorsport
Lego and F1 announced a partnership in September to open up avenues for young families and new fans to engage with the sport through the ... builds of F1 pitstops, team-specific cars, and ...
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Formula 1 teams up with Lego to assemble a younger fan base for the thriving motorsport
Lego and F1 announced a partnership in September to open up avenues for young families and new fans to engage with the sport through the ... builds of F1 pit stops, team-specific cars, and ...