Merisant sells a stevia version of its flagship product Canderel and created a separate brand, PureVia, whose products - powder and cubes - look like sugar but contain none. PureVia sales grew by ...

which can be used in baking – one teaspoon of stevia powder is about the same sweetness as one cup of sugar. It is important to note, however, that stevia does not caramelise. Stevia-based sweeteners ...