By then, Swanson was selling 160 million dinners a year, but was firmly in fourth place as a brand in overall frozen food sales. So Vlasic used the 45th anniversary of C.A. Swanson and Sons as a ...

The Swanson family say the idea first arose ... although the form of ready meals changed, with frozen food becoming more popular than the original tray-based dinner. During this period, famous ...