Learn more. Please also consider subscribing to WIRED There would have been a very simple way to stop such mayhem: Sell the MoonSwatch online. But, no, the decision by the Swatch Group was that ...
The MoonSwatch took the watch world by storm earlier this year, with thousands of watch fans all over the world (plus plenty of hopeful resellers looking to make a quick buck) queuing overnight to ...
That accolade – by some margin, in our opinion – goes to the Swatch MoonSwatch. It could have been dismissed as a parody; perhaps an April Fools joke mistakenly released a couple of weeks early.
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None of these, however, comes close to matching the hype surrounding the launch of the Omega x Swatch Bioceramic MoonSwatch in March of 2022. Arriving at the peak of the post-pandemic watch boom ...