It’s been a good few months since Swatch and OMEGA have released a new MoonSwatch. Introducing the Mission to EarthPhase, a ...

Says Swatch: “Both the moon and the Earth take approximately 29.5 days to go through all their phases, but in reverse order.

The next chapter in the MoonSwatch collection shifts perspectives and brings something new to the table. Is it enough to get ...

To my knowledge, no watch has ever featured an earthphase complication before, and Swatch is also claiming it’s the first ...

It’s that spooky scary season we’ve all come to love and everyone seems ready to join in on the action, even the most ...

Forty years ago, in a time prior to mumble rap, when Raygun was yet to be conceived, a revolution was brewing. Deep in the ...

Swatch Group just opened its first Hamilton Watch store in the U.S. It’s located in Lancaster, PA where the brand got started in 1892. It’s a welcome homecoming, since many locals grew up as ...

It’s no secret that the old guard of luxury labels is struggling to decipher and decrypt modern hype. But by taking risks and ...

A second drop from the “Break Free” collection, as Swatch is calling it, showcases something really special: a watch based on the original artwork given to Swatch and used to create the Modele Avec ...

Ironically, for a watch famous for rocketing out of the atmosphere and getting some steps in on the moon, this new piece puts ...

The Mission To Earthphase MoonSwatch model has an Earth Phase Indicator which offers a fresh take on tracking time.  Read ...

The Bioceramic MoonSwatch MISSION TO EARTHPHASE celebrates our two nearest celestial bodies, the Earth and the Moon. Swatch’s ...