That's because TOMS had the perfect product. Its one for one donation model made buying one of it's iconic canvas shoes an act of charity. And for a while, that really worked. By 2013, TOMS was ...

Toms Shoes CEO Blake Mycoskie On Social Entrepreneurship ... consumption to helping the developing world far beyond just canvas footwear. First up: these $135 hand-painted sunglasses.

Toms has recently leaned into diversifying its product lineup to focus more on sandals, espadrilles and casual sneakers.