The new keepsake, titled "Taylor Swift | The Eras Tour Book," is available only at Target. It hits the retailer's stores on Friday, while it will become available for sale on Target's website on Saturday. Swift self-published the book under Taylor Swift Publications.

Target's exclusive, in-store launch of Taylor Swift's new Eras Tour book on Black Friday paid off early with lines outside some of the stores. On X, formerly known as Twitter, most images that shoppers shared of Target's shelves for the Eras Tour book were empty as of 7:30 a.

Taylor Swift fans camped outside Target stores in darkness to try and get their hands on limited-edition Eras Tour memorabilia on Black Friday (29 November). The store was selling a coffee table book featuring “personal reflections” and “never-before-seen behind-the-scenes photos” from the singer's year-and-a-half-long global tour as well as The Tortured Poets Department: The Anthology on vinyl and CD.