Despite enormous regional diversity in India, national brands ran homogenised campaigns. Tata Tea Premium, a national brand, found this one-size-fits-all approach, limiting. Its share was softening ...

Tea brand, Tata Tea Gemini, refreshed its brand promise to align with the ethos of its target audience in Telangana state in India. Since 1978, Tata Tea Gemini had been a legacy brand loved in homes ...

Companies like Tata Consumer Products and Hindustan Unilever ... a news agency. All in all, the cup of tea is likely to get more expensive in the near future. This is because Assam and West ...

The company has Indian and international brands such as Tata Salt, Tata Tea, Tetley, Tata Sampann, Eight O'Clock Coffee, Good Earth Tea and Organic India. Tata Tea is the second largest tea brand ...