The prospect of being eaten by giants, who at one point storm BFG's house looking for Sophie, is so undercut by the humor and elaborate sight gags of her narrow escapes that we quickly forget the ...

From there, the BFG and Sophie go on an adventure to make Christmas as magical as possible, thanks to Sainsbury’s. Emma Bisley, head of campaigns at Sainsbury’s, said: “The festive season is ...

A Sainsbury’s name badge labelled ‘Sophie’ appears. A colleague in a car park returns a trolley when a colossal sneeze blasts snowflakes and sets off car alarms. A towering figure emerges, and a ...

SAINSBURY’S has revealed its Christmas advert for 2024 and it features an iconic children’s character. The star of the festive clip is The Big Friendly Giant (BFG), a loveable creature ...